Albert Watson – Photography Straight to the Vein

Albert Watson is one of the most influential fashion photographers of all time. He’s worked with the world’s greatest personalities and entertainment figures, including Michael Jackson and Steve Jobs. Learn about his story, photography, and passion.

His Life

He was born in 1942 in Scotland, in 1970 he moved to the United States with his wife. He started doing small photography jobs. The art director of Max Factor offered him his first fashion job. The result was so impressive, that he quickly began to attract the attention of bigmagazines and powerful brands.

Albert Watson Photography Straight to the Vein His Life - Albert Watson - Photography Straight to the Vein

He’s got 100 covers of Vogue and 40 covers of Rolling Stone. One of the most famous is the one taken from Alfred Hitchcock for the 1973 Christmas edition of Harper’s Bazaar where he holds a goose. It was the first time he worked with someone famous. According to him, it’s his most important photo, it helped him gain confidence.

Personal Techniques and Influence

His technique is based on clean lighting. For him, less is more. His work is a combination of graphic design, film, and his passion for photography.

Watson’s influence was not only on the covers of the most famous magazines. He directed more than 100 commercials and worked in the cinema making iconic posters for films such as Memoirs of a Geisha, Kill Bill, and The Da Vinci Code.


In 2010 he received a Centenary Medal from the Royal Photographic Society and in 2015 he was awarded The Order of the British Empire by Queen Elizabeth II.

Watson was born blind in his right eye. His first contact with photography was at age 15 with an old Kodak camera belonging to his father. His work continues to be exhibited in major galleries and museums around the world.

Lifestyle Photography – Meaning, Styles, and Examples

Lifestyle photography is one of the most beautiful photographic styles. It’s about taking a picture of a person, in the best light (preferably natural daylight) doing something they would do in their everyday life.

The goal is to tell a story and give the audience a message that makes them feel connected or inspires them to get through the tough times.

Taking the Best Lifestyle Photography

To take the best lifestyle photography, it is necessary to take into consideration certain aspects. You can use your camera or cell phone for it.

Be Aware of Your Surroundings

Look at the people you see walking on the street, waiting for the bus or sitting in the park. To make these moments work, make sure you have good lighting. Carry a spotlight with you or play with the angles.

Close-Ups Are Essential

Remember to portray those little details that go unnoticed by the human eye, and just like these, be aware of what is going on in the environment at the time. Don’t let the person to be portrayed get distracted by you, as long as he or she is as natural as possible doing what they are doing, you will be able to capture the long-awaited photo.

Just as technology has improved cell phones by including cameras, it has also created spaces where no matter where we are, we can instantly share photos with everyone. Some photographers have stood out for their work and the number of followers around the world who admire their photographs.

Paul Nicklen

5.5 million Followers. Dedicated to wildlife and nature photography.

Muran Osmann

4.1 million Followers. Dedicated to photography by travelling around the world.

Kat Irlin

1.5 million Followers. Dedicated to couples, fashion, and portraits.

Today everyone carries a camera with them thanks to their smartphones, which has made lifestyle photography as popular as it has never been before. Try lifestyle photography and capture your life from the best angles.

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